Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization can be defined as creating or modifying an existing website so it can be read properly and indexed by search engines. Most people have improperly built websites that will never be found by websites for many reasons. Some people may have a properly written website but still cannot be found in any of the major search engines. Why is this?

The answer is simple. Most web designers have little or no knowledge or experience with Search Engine Optimization. We at SEOtree.ca concentrate on a total solutions either from building a brand new web site or re-writing one.

Some components of SEO work that we focus on includes (don't worry if you don't know what any of this means!):

• Goal setting with benchmarking updates for 3, 6 or 12 months depending on your needs
• Initial report of your website with detailed explanation of what needs to be changed
• We will learn as much as we can about your business and your competition
• We will analyze your competitors websites and targeted keywords
• Key word research & density report
• Suggestions of keyword and SEO friendly content changes to your website
• Implementation of keyword friendly URLs (only if necessary)
• Optimisation of agreed target phrases from the initial report/contract stage
• Optimisation of meta tags including title, description and keywords
• On page optimization & Image Alt Tag optimization (including optimisation of friendly SEO code)
• Robots.txt integration to let search engine spiders know when to come and visit your website
• Search Engine & Directory submissions and link building campaign
• Monthly campaign reporting including ranking positions in the major search engines
• Google Site Map integration
• Google Analytics report

Other Internet marketing solutions may include (depending on your package):

• Article Writing (Copy write) normally 500 words. Submission to major article outlets
• Social media marketing launch
• Newsletter template creation and set up
• Blog

What will invariably happen? Your Page Rank will improve. Your targeted keywords will increase in rankings in the targeted search engines. You will get more quality traffic to your website. Your pay per click costs will decrease. Your overall revenues should increase. The intangible asset of your website will be worth more money and so will your business!